SRE professionals are a much-needed role. As organizations increasingly rely on digital infrastructure, the demand for robust and reliable systems has never been greater. Enter the Site Reliability Engineer (SRE)—a role that bridges the gap between development and operations. This role also ensures that systems run smoothly and efficiently. But what exactly does an SRE …
The shared leadership concept has sparked considerable debate in the evolving leadership landscape. Some question whether it genuinely impacts team dynamics or if it’s just another passing trend in management theory. Yet, many studies suggest that shared leadership isn’t just a buzzword—it’s a significant predictor of effective team processes. But what does this mean for …
Salary increase from £20,000 to £80,000 within three years is an ambitious yet achievable goal, particularly in the dynamic Information Technology (IT) field. This article will outline actionable strategies and provide insights based on facts and statistics from the UK, the US, and India. It will focus on how to accelerate your career progression and …
Whether you’re just starting your job search or looking for a career change, the following strategies will help you stand out and land the right job. This guide will cover essential aspects such as politeness, CV updates, open-mindedness, mental health, curiosity, mentorship, pursuing your dreams, and even creating your job. Context We are inundated with …
GeneratePress is a WordPress theme that’s both lightweight and robust. You might have stumbled upon GeneratePress. This review will examine what makes GeneratePress stand out and whether it matches its reputation. As someone who’s extensively navigated WordPress themes, I’ve come to appreciate the power of a well-crafted theme like GeneratePress. So, let’s unpack its features, …
DevOps leadership is not just a managerial function; it’s the driving force behind a team’s success in agile environments. But let’s be honest: leading a DevOps team is no walk in the park. How do you bridge the traditional gap between development and operations while fostering a culture of innovation? How do you keep pace …
An Engineering Manager plays a pivotal role in any technology-driven organization, bridging the engineering team and the more significant business. Their job involves managing projects, nurturing talent, ensuring alignment between technical and business goals, and driving innovation. While many think of engineering management as purely technical, it involves people and project management more dynamically. The …
Productivity has become more than just a goal—it’s a lifestyle, a badge of honour worn by those who hustle hard. It’s almost like a trendy T-shirt: one season it’s in. The next, it’s discarded for something new. But here’s the thing: productivity isn’t just about following the latest trend or ticking off items on a …
Microsoft 365 (M365) isn’t just a software suite. I’ve been around long enough to remember the days of Windows NT4. If you were there, too, you know the struggle was real. Back then, Microsoft was a different beast, and the IT landscape was far less polished. I’ve been using Microsoft Office since 1995, and let …
Many individuals face the reality of emigrating in search of better opportunities, driven by a combination of ambition, necessity, and hope for a better future. As an emigrant myself, I know firsthand that leaving behind family, friends, and the familiar to venture into unknown territory is a profound experience filled with challenges and rewards. This …
Fear is a powerful emotion, and as we look ahead to 2025, it’s clear that many of today’s anxieties will evolve, intensify, or take new forms. While some fears are based on real, rapidly changing circumstances, others stem from our collective imagination or a distrust in emerging technologies and systems. What will people fear most …
The rise of cloud computing has revolutionized the IT industry, offering unprecedented flexibility, scalability, and cost-efficiency to businesses worldwide. The adoption of cloud services has been particularly robust in the UK and the US. Businesses are driven by the need for digital transformation and cost management. Companies of all sizes are migrating their operations to …
Your first million is one of those announcements we all expect from our banker or someone else. Many aspire to earn their first million, yet only a small percentage achieve it. In fact, according to the Global Wealth Report 2023 by Credit Suisse, “individuals with more than $1 million in wealth sit in the top …
Productivity permeates our tech-driven world, and many of us turn to apps to gain control over our chaotic lives. Whether it’s a productivity app, a time management tool, or a calendar system, the promise is clear: “This will help you get organized.” But how often do we stop to question whether these tools are putting …
Career change is a transformative experience. Whether driven by dissatisfaction, personal growth1, or a newfound passion, switching paths can be both exhilarating and daunting. But here’s the good news: you’re not alone. Many people don’t know where to start when they decide to change careers or if they are simply starting anew. I suggest you …
The concept of infinite growth and endless profit has long driven the global economy. Large and tiny corporations have operated under the belief that success is measured by perpetual expansion, increasing profit margins, and relentless pursuit of market dominance. This approach, however, is increasingly being recognized as unsustainable, not just from an environmental standpoint but …
Mastering productivity is not hard. With countless demands on our time and attention, finding ways to stay focused and accomplish our goals can be challenging. However, a few key strategies can significantly enhance your productivity and help you make the most of your time. This guide will explore five essential productivity techniques: time blocking, setting …
Time is often cited as one of the most significant barriers to achieving our dreams. We frequently blame a lack of time, unforeseen obstacles, or others for not reaching our goals. But what if the real issue isn’t the scarcity of time but rather how we manage it? According to a survey by the American …
The term “click-bait” has become a common descriptor for content that appeals primarily to our emotions, luring us into clicking on links with promises of sensational, often misleading, information. This phenomenon has transformed how we consume content, leading to challenges and opportunities in our quest for truth and knowledge. The Rise of Click-Bait and Its …
WMS consultant to Cloud Architect: Transitioning from a Warehouse Management System (WMS) Consultant to a Cloud Architect might seem like a giant leap. This post is to help one of my mentees that want to acquire more know-how about cloud computing. After all, the two roles, while both rooted in technology, require very different skill …
2040 job prediction looks pretty different from past decades. AI is reshaping the job prediction market in ways unimaginable. The traditional employment landscape is shifting dramatically as technology continues to evolve, leading to the disappearance of certain jobs and the emergence of new ones. For anyone looking to future-proof their career, understanding these changes is …
My Dear, dear phone. From your origins as a bulky, stationary device that graced the halls of our homes to the sleek, ever-present companion nestled in our pockets today, the phone has evolved from a mere tool to something much more profound. It has become an extension of our very selves, shaping our behaviours, our …
Mundane content is here to stay. The entertainment landscape has transformed in ways that were unimaginable just a few decades ago. With the advent of streaming services, social media platforms, and endless on-demand content, we are now living in an era where entertainment is more accessible than ever before. However, this accessibility comes with a …
Everywhere you look, a guru is promising you the secret to becoming a productivity powerhouse. But here’s the thing: this constant push to optimize every aspect of our lives often overlooks a crucial truth—we’re human beings, not machines. The Fallacy of Maximum Productivity It’s tempting to believe that if we follow the latest productivity hacks …
Performance reviews for engineers, whose roles often involve complex, long-term projects and constant adaptation to new technologies, the annual performance review may not be the most effective tool for evaluating progress, fostering growth, or aligning with the fast-paced nature of the work. Frequent Review Cycles Instead, a more frequent review cycle, such as biannual performance …
Businesses face the challenge of staying competitive while managing complex IT environments. Organizations are rapidly adopting cloud computing and digital transformation. They must also ensure robust cybersecurity and efficient IT operations. Informed decisions are crucial to align with their strategic goals. This is where an IT advisor can make a significant impact. An IT advisor …
As we continue to navigate the ever-evolving landscape of work, the importance of mentoring has only grown. Whether you’re looking to advance your career, retain top talent, or create a more inclusive workplace, mentoring is the key that unlocks countless doors. General Mentoring Statistics Mentoring has become a cornerstone in many successful companies, particularly among …
A data engineer does matter in today’s businesses. In a world without data—no recommendations when you open your favourite app, no smart suggestions when searching for something online, and no intelligent systems making your workday easier. Sounds strange, right? That’s because data has become an integral part of our lives, often working behind the scenes …
Notion, when I first encountered Notion in 2017, it felt like discovering a post-it note on steroids. Back then, it was a novel tool in my engineer’s toolkit—a simple yet powerful way to track tasks. Fast-forward to today and Notion has transformed into an all-encompassing productivity suite. Its evolution has been remarkable, and while it …
Admitting that you are wrong doesn’t make you feel stupid; rather, it empowers you and reinforces the seriousness of the mistake. When you acknowledge an error, it signifies a commitment to understanding the issue, addressing it, and ensuring it doesn’t happen again. This act of honesty is a profound demonstration of maturity and self-respect. I …
DevOps Engineer in six months may sound ambitious, but it’s possible if you break it down into manageable steps. By dedicating 2 hours a day, you can build the foundational skills required for a DevOps role. Keep in mind, that this is a journey, and the key to success lies in consistency, adaptability, and focus …
Thrive in your workplace and everything will be fine, some say. While it’s natural to hope for a supportive workplace, it’s important to remember that companies exist primarily to achieve their objectives and generate profits. This understanding can empower you to navigate your career more effectively, manage your expectations, and rank your personal and professional …
Poor company culture does more harm than good. A company culture is often described as the backbone of an organization, influencing every aspect of its operation. When culture is strong and positive, it can drive engagement, innovation, and success. Conversely, poor company culture can have detrimental effects, undermining business performance and employee engagement. This post …
It wasn’t too long ago when the world was buzzing with excitement over electric vehicles (EVs). If you think back just a few years, there was a strong narrative: electric cars were the future, and they would save our environment. The logic seemed sound. If we could just get rid of gas-guzzling, carbon-emitting cars and …
Here are 25 top qualities employers look for in job candidates. Learn how you can highlight them in your resume, cover letter, Github, YouTube channel, and interviews. Certain personal and professional qualities will consistently help you stand out to employers. These qualities are highly sought after across industries, making them essential for anyone seeking their …
Terrible engineers exist1, and there are a lot of them. Engineering is a field that demands not only technical expertise but also a range of interpersonal and professional skills. Engineers play a crucial role in designing, developing, and maintaining systems that impact our daily lives. While technical skills are vital, personal traits and behaviour significantly …
Overcoming rejection. Just the word itself can stir up feelings of disappointment, frustration, and even fear. Whether it’s the sting of not landing that dream job. Or it could be the frustration of sending out countless applications without a single callback. Rejection is something we all face at some point in our careers. But here’s …
DevOps, a practice that blends software development (Dev) and IT operations (Ops), has transformed how organizations build, deploy, and maintain applications. By breaking down silos and fostering a culture of collaboration, This practice has accelerated the delivery of high-quality software. As we look toward the future, spanning from 2025 to 2040, several key trends and …
DevOps whiz! If you’re navigating the expansive ocean of deployment strategies, you’re in the right place. Deployments are like the grand finale of a symphony—when everything comes together to create harmony, or, well, sometimes a bit of chaos. As a DevOps engineer, understanding various deployment types isn’t just a nice to have; it’s crucial for …
DevOps engineers can have difficult days. Ever wonder how to survive—and thrive—in the whirlwind of your daily duties? Let’s dive into how you can plan your day with a blend of efficiency, relaxation, and fun. From Agile ceremonies to Git madness, meetings galore. Carving out time for yourself is crucial. We’ve got the ultimate roadmap …
Good engineer are scarse. In the ever-evolving world of technology, there’s a prevailing notion that success as an engineer hinges on adherence to specific frameworks, methodologies, or aligning with the big names of the industry like FAANG (Facebook, Apple, Amazon, Netflix, Google), DAANG, or MAANG, whatever. While these companies and their practices undoubtedly have their …
Burn out cripples many employees who experience exhaustion and disengagement due to the pressures of work, often exacerbated by poor management practices and meaningless tasks. Imagine receiving a message from a high-level manager demanding that a project be completed immediately, knowing full well that the task is trivial, poorly conceived, and will likely only contribute …
In our modern society, work often defines us. It shapes our identities, dictates our routines, and influences our self-worth. From an early age, we’re programmed to view employment as a central aspect of our lives—a means to achieve financial stability, gain social status, and contribute to the economy. But as we spend countless hours in …
Linux has become the backbone of modern technology. From powering the vast majority of servers on the internet to being the operating system behind Android devices, Linux is everywhere. It’s the choice OS for developers, sysadmins, and cloud engineers alike, and for good reason. But why should you learn Linux? Here are a few compelling …
Let’s talk about procrastination. We all know the feeling: you sit down to tackle that looming project, only to find yourself suddenly captivated by the riveting world of cat videos or scrolling through endless memes. It’s like your productivity gets hijacked by a rogue desire to indulge-watch everything on Netflix or explore the latest TikTok …
Am I living or just passing the time? We ask ourselves. We spend countless hours scrolling through feeds, liking posts, and watching videos. But have you ever stopped to ask yourself: Am I living, or am I just passing time? The digital world offers unprecedented access to information and connectivity, but it also comes with …
LinkedIn offers significant benefits for content distribution and professional networking, but relying solely on this platform can limit your potential. Instead, investing in your own site—even if it’s just a single page—can provide a more stable and versatile foundation for your content strategy. This article explores why LinkedIn is a valuable tool for content creation …
A business coach can serve as a perfect partner to tackle business problems. Businesses face numerous challenges, from managing finances to scaling operations. The pressure to succeed is immense, and many businesses struggle to stay afloat. Enter the business coach—an invaluable asset for companies in the UK striving for success. Business coaching has gained significant …
Habits, we are creatures of habits. Our world is driven by competition and constant comparison, the notion of being in the top 1% often evokes images of elite success, financial prosperity, and societal influence. It’s a powerful aspiration, representing the pinnacle of achievement and recognition. We all hear and see news, tips, and advice about …
Time is always ticking. From the moment we wake up, the pressure to make the most of every minute can be overwhelming. This pressure continues until we go to bed. It’s easy to get caught in a cycle of procrastination and poor decision-making. This can make us feel like we’re perpetually behind. We end up …
Start reading, if you’ve ever found yourself struggling to concentrate, constantly checking your phone, or feeling overwhelmed by the incessant buzz of notifications, you’re not alone. Many of us grapple with these challenges, often feeling as though our attention spans have shrunk in tandem with the size of our screens. But what if there was …
Laziness is often misinterpreted as simply not wanting to do anything, but it can signal deeper issues such as stress, lack of purpose, mental health problems, or an unproductive environment. Addressing these root causes, through managing stress, improving your environment, reconnecting with your purpose, or seeking mental health support, can reignite motivation.
Tutorials typically show you how to do something step-by-step, but they rarely explain why it’s done in that particular way or how to adapt it to different circumstances. Have you ever completed a tutorial only to feel unsure about applying what you’ve learned in real-world situations? Tutorials are great for teaching us the basics, but …
Leadership is a cornerstone of success in any organization. Whether you’re an aspiring leader or an experienced one looking to enhance your skills, understanding and applying proven strategies can make a significant difference. This comprehensive guide explores various aspects of leadership, from defining where you want to be to setting and achieving goals that will …
Digital transformation is no longer just a buzzword—it’s a fundamental shift that organizations must navigate to stay competitive and relevant. For leaders, understanding and guiding this transformation is crucial, but before diving into the nuts and bolts of technology, it’s essential to address the human elements that underpin successful digital change. This comprehensive guide will …
Cloud computing seems bright. Cloud Computing has revolutionized how businesses work. It provides a flexible and scalable solution for data storage, development, and other critical operations. As we move further into the digital age, cloud computing will become integral to business strategies. Its role will be more critical. Advancements in AI, machine learning, and other …
IT Teams face numerous challenges related to system architecture, communication, and professionalism. Many of these challenges stem from highly coupled systems, inadequate documentation, poor communication, and a general lack of professionalism and technical knowledge. Addressing these issues requires a strategic approach, and one effective solution is comprehensive training for IT teams on microservices and message …
The silent crisis on the potential dangers posed by artificial intelligence (AI) and other emerging technologies is probably wrong. We envision scenarios where superintelligent machines might override human control or where automation could displace entire industries, leading to societal upheaval. However, while these are valid concerns, there is another, perhaps more insidious threat that looms …
Much like the monolithic software architecture that has fallen out of favour in favour of microservices, our career strategies could benefit from a shift towards a more flexible, multi-faceted approach. This concept, inspired by the principles of microservices in software engineering, suggests that we should diversify our income streams to better manage risk and leverage …
Checklists guarantee a spacecraft’s safe launch to organizing a dinner party; the effectiveness of checklists can’t be overstated. NASA’s use of checklists is legendary, and for good reason. They guarantee nothing is overlooked, even in the most intricate and high-pressure scenarios. Yet, despite their proven efficacy, many companies and individuals still shy away from using …
RabbitMQ has emerged as a critical tool for managing and orchestrating message flows between various application components. As a robust message broker, it facilitates the reliable exchange of information between different systems, ensuring that messages are delivered, processed, and acknowledged efficiently and scalable. This comprehensive guide will cover the fundamentals of RabbitMQ, from installation and …
Growing your pay: Many professionals believe that changing jobs is the only way to secure a significant salary increase. While it’s true that moving to a new employer can often result in a substantial pay bump, there are also effective strategies for achieving a salary increase within your current organization. If your CV shows a …
Navigating various corporate culture can be both challenging and rewarding. Each corporate culture has its unique characteristics, and understanding these can help you protect your well-being and advance your career. Here are some common corporate culture and tips for navigating them: 1. Hierarchical Culture Characteristics: How to Navigate: 2. Flat Culture Characteristics: How to Navigate: …
The Tick-the-box, characterised by its simplicity and apparent efficiency, involves completing tasks or superficially achieving goals—just enough to mark them as “done.” While it may seem effective in the short term, this approach is fraught with pitfalls that can lead to long-term dissatisfaction, unfulfillment, and a sense of meaninglessness. In this article, we’ll explore the …
Google Workspace (formerly G Suite) has revolutionized how we work, offering tools that enhance productivity, collaboration, and communication. Comprising Gmail, Google Drive, Google Docs, Sheets, Slides, Google Meet, and more, Google Workspace is a powerful platform millions of people and businesses worldwide use. Like any tool, it’s essential to understand how to maximize its potential …
Career planning for senior professionals who have spent decades in one organization, the idea of transitioning to a new job or updating a resume can seem daunting. Many professionals find themselves in this situation unexpectedly, often when faced with redundancy or a career shift. This article will provide a comprehensive guide to career planning for …
Career planning can be both exciting and overwhelming. The transition from education to the professional world brings new opportunities, challenges, and decisions. For many, the question of how to gain clarity in one’s career planning is paramount. Here’s a comprehensive guide to help you navigate this crucial phase with confidence and purpose. 1. Self-Assessment: Understanding …
Ever feel like you’re just not enough? Like no matter how much you do, there’s always more expected of you? That’s not just in your head—modern life, from job roles to social media, is designed to make you doubt yourself. Self-doubt is both promoted and endorsed. Whether through subtle marketing, workplace structures, or the pressures …
Mentoring for busy professionals requires some delicate approach. Online career mentoring offers these individuals a convenient and efficient way to gain guidance and advance their careers without disrupting their busy schedules. In this comprehensive guide, we’ll delve into how fast and effective online career mentoring can help professionals manage their time better, prioritize their goals, …
Focused learning, seems to be a forgotten art. With endless resources at our fingertips, learning opportunities seem limitless. It’s exciting to dive into multiple topics at once. But here’s the catch—starting many things without finishing any leads to frustration, wasted time, and little real progress. The solution? Focused Learning. Rather than juggling multiple topics, dedicate …
Comprehensive interview panels are interesting, back in 2018, I found myself in an intriguing position while working for an e-commerce company: I had the responsibility of hiring a junior software developer for my Cloud Team. This experience left a lasting impression on me, not only because of the individual I eventually hired but also because …
Whether you’re a network engineer, software developer, cybersecurity specialist, or IT project manager, mastering complex concepts and keeping up with rapid advancements is non-negotiable. But let’s be honest—cramming doesn’t work. You study, you forget, and the cycle repeats. That’s where spaced repetition comes in—a powerful, science-backed technique that not only improves memory retention but also …
Having a study plan, whether you’re working towards a specific certification, mastering a new skill, or simply aiming to deepen your knowledge in a particular area, a study plan can be the difference between success and stagnation. As a mentee, leveraging a study plan allows you to maximize your learning, stay organized, and achieve your …
Grammarly, whether you’re drafting a business email, writing a research paper, or crafting a social media post, the ability to convey your ideas clearly and accurately can significantly impact your success. This is where tools like this come into play. Click here for a 1 month free Grammarly Premium subscription It is a writing assistant …
Mentorship, whether it’s your parents offering sage advice, friends encouraging you, or colleagues sharing their experiences, these relationships often play a significant role in shaping our paths. However, the concept of mentorship goes beyond these informal guidance roles. A mentor actively seeks to help you grow and succeed, providing a structured and intentional form of …
Life is too short to be spent with individuals who drain your energy and dim your light. Your time and energy are valuable, and you deserve to be surrounded by people who not only respect that but also amplify your strengths and support your journey. This post explores why it’s essential to cultivate relationships that …
Sometimes, professionals often find themselves caught up in the whirlwind of projects, deadlines, and ever-evolving technologies. Amid this chaos, one aspect that can sometimes take a backseat is personal financial growth—specifically, increase salary . While it’s easy to assume that raises will come automatically with time or that your employer will recognize your value, the …
Personal growth why does it matter in this AI-driven world? With the rise of AI tools promising to transform how we work, it’s easy to get swept up in the excitement. Businesses and individuals alike are eager to adopt the latest technologies, hoping for that breakthrough moment of success. But amid all the buzz, one …
Why Mentoring and Coaching Plans Are the Secret to Success Ever felt like you’re putting in the work but not making real progress in your career or personal growth? You’re not alone. Many people seek mentoring or coaching to gain clarity, build skills, and break through obstacles—yet, without a clear plan, these relationships can fizzle …
Managing a team is a complex and multifaceted responsibility that combines elements of leadership, psychology, and operational management. It involves guiding a group of individuals toward a common goal while navigating the unique challenges that arise from diverse personalities, conflicting priorities, and ever-changing environments. The experience of managing a team can be both perilous and …
Lack of confidence can be a significant barrier to personal and professional growth. For many individuals, overcoming self-doubt and building self-belief is a journey that requires support and guidance. As a mentor, you have a crucial role in helping your mentees navigate this challenge and develop the confidence they need to thrive. Here’s how you …
Mentorship can be a powerful catalyst for personal and professional growth. If you’re seeking guidance and support to advance your career or enhance your skills, my mentorship program is designed to provide you with structured, actionable support. Here’s an overview of how my mentorship program is structured, what you can expect, and how it can …
Transitioning from a service desk role to an engineering manager position is an ambitious and rewarding career goal. It requires a deliberate combination of technical skill development, strategic career planning, proactive networking, and a commitment to continuous learning. This guide offers a step-by-step approach to help you make this transition, complete with practical advice, real-world …
Programming is often portrayed as a skill that, once learned, opens doors to endless possibilities—building apps, creating websites, or even developing complex algorithms that power modern technology. But the truth is, programming isn’t as easy as some make it. It’s a craft that demands not only technical knowledge but also a deep sense of dedication …
Self-doubt can be a paralyzing force, making you question your abilities and hold back from pursuing your true potential. Self-doubt creates in us a sense of uselessness1. We procrastinate2. This makes us suffer from impostor syndrome. We believe we are no good. And that we should accept our fate without any chance of changing it. …
Mastering Career Progression with the 30, 60, and 90-Day Approach If you’re serious about advancing in your career, having a solid Career Progression plan is essential. The 30-, 60-, and 90-day approach is a powerful framework that helps you set clear, achievable milestones and make meaningful progress—whether you’re stepping into a new role, aiming for …
Mastering Your Career Growth with a SWOT Analysis Have you ever felt stuck in your career, unsure of what steps to take next? A SWOT Analysis can give you the clarity you need! This simple yet powerful tool helps you assess your Strengths, Weaknesses, Opportunities, and Threats, so you can create a clear action plan …
OKRs (Objectives and Key Results) are a powerful framework for setting and achieving goals. They help you define what you want to achieve (Objectives) and how you’ll measure your progress (Key Results). Crafting feasible OKRs ensures that your goals are both ambitious and attainable. This drives meaningful progress in your personal or professional life. Here’s …
Struggling to Stay on Track with Your Goals? Here’s How to Fix That with SMART Goals Ever set a goal, felt super motivated, but then… nothing happened? You’re not alone. Research shows that 92% of people fail to achieve their New Year’s resolutions. The problem? Vague goals with no clear roadmap. Imagine saying, “I want …
Maximizing Your Mentorship Journey: A Practical Guide The mentorship journey is more than just guidance—it’s a game-changer for your personal and professional growth. A strong mentorship can help you navigate challenges, refine your skills, and unlock opportunities you might not have considered on your own. But here’s the secret: The real value of mentorship doesn’t …
Why Coursera Emerges as the Best Learning Platform Coursera has become one of the most popular online learning platforms, offering various courses, specializations, and degrees. Let’s explore why Coursera is the best learning platform and how you can make the most of your subscription. Your Ultimate Investment for Lifelong Learning Education may come at a …
Future-proofing your career to stay competitive and achieve success in any field, staying current is essential. Future-proofing your career means embracing strategies that allow you to adapt, learn new skills, and stay ahead in a constantly changing landscape. This can be challenging, especially in today’s fast-paced and unpredictable environment. With the rapid advancements in AI, …