How to Search for a Job: Rethinking the Process

“How to search for a job” is one of the most asked questions on the web. When it comes to job searching, most people instinctively turn to Google.

It’s a common question, and with the plethora of guides, how-tos, and job search platforms, it’s easy to feel overwhelmed.

But here’s the thing—I don’t suggest this approach as you only method. 

If done correctly, searching for a job isn’t just about casting the widest net possible. Instead, it should be a more natural, thoughtful process focused on self-reflection and targeted action.

Many of us have been led to believe that the more applications we send, the better our chances. This “spray and pray” method is, in my opinion, a waste of time.

Besides, LinkedIn sites, like FlexJobs, offer great opportunities you can’t miss.

You might spend hours scrolling through job postings on LinkedIn, Monster, or Indeed, bookmarking thousands of listings, and applying with the same generic resume.

The result? Burnout and frustration.

So, let’s reconsider how you approach your job search. Instead of getting lost in the endless sea of online postings, ask yourself, “Where do I want to be? What are my values?”

Reflect on what drives you, and consider how you can add value to a company rather than just what a company can offer you.

The Problem with the Traditional Job Search Approach

We live in an age of convenience. Platforms like LinkedIn, Monster, and Jobserve have made it easier than ever to search for jobs. You can search by job title, location, salary range, and company, and within minutes, you’re bombarded with hundreds of job listings.

While these sites are undeniably helpful, there’s a downside.

You can easily lose hours scrolling through job listings, fine-tuning your filters, and applying to multiple jobs without really understanding what you’re getting into.

Studies show that the average job seeker spends 11 hours a week searching for jobs online, often with little to no return.

Worse still, a large number of these job postings are outdated or inaccurate, which means even more wasted time.

The data paints a clear picture.

According to a Glassdoor report, the average corporate job opening attracts 250 resumes.

Of those, only 4-6 candidates will get an interview, and ultimately, only 1 will land the job. These numbers show how competitive the online job market can be, making the “spray and pray” method even less effective.

Where to Start? Focus on Your Values and Goals

Before diving headfirst into the job search, pause and think: what kind of job do you want? Do you want a high-paying corporate job, or are you more interested in a role where you can grow and learn new skills? What kind of company culture suits you? Do you thrive in a startup environment or feel more comfortable in a structured, large organization?

Ask yourself these questions, because when you understand your values and goals, it becomes easier to focus your job search on positions that align with them.

Instead of applying to every job that meets your basic criteria, you can be selective and intentional. This not only increases your chances of landing a job but also leads to a more fulfilling career.

Take the time to read up on companies in the news. Which ones are struggling? Which industries are growing? By staying informed, you can predict demand and find industries or companies where your skills are needed.

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For example, in the wake of the global shift towards remote work, demand for jobs in tech, cybersecurity, and digital marketing has skyrocketed.

Network Like You Mean It: The Power of Personal Connections

Networking is often touted as the best way to find a job, but many people approach it the wrong way. They assume it’s about collecting business cards or connecting with as many people as possible on LinkedIn. However, the truth is, that effective networking is about building real relationships.

Studies suggest that up to 85% of jobs are filled through networking—but this doesn’t mean you should start cold-messaging every recruiter on LinkedIn.

Instead, think of networking as an opportunity to learn. Start by reaching out to friends, family, or acquaintances who work in your industry of interest.

Ask if they’d be open to having a casual chat about their experiences. Often, people are more than willing to help, especially if they see that you’re genuinely interested in learning about their work rather than just asking for a job.

An underrated technique is simply walking into companies and asking if they would be open to a conversation. You don’t have to outright ask for a job; instead, express interest in learning more about the company.

Companies appreciate proactive individuals, and even if there’s no immediate job opening, you’ve made an impression.

Some small companies don’t even post jobs online—they fill roles through word of mouth or by reaching out to people they’ve met in person.

Rethink the Online Search: Quality Over Quantity

While platforms like LinkedIn and Indeed offer access to thousands of job listings, it’s crucial to focus on quality rather than quantity.

Sending out hundreds of applications might make you feel productive, but it’s far more efficient to focus on roles that are a good match for your skills and interests.

When applying online, personalize every application. Tailor your resume and cover letter to the specific job and company.

Hiring managers can spot a generic application a mile away, and they’re more likely to discard it in favour of someone who has taken the time to research the company and articulate why they’re a good fit.

Additionally, take advantage of tools like Google Alerts to track industry trends and job postings. Set up alerts for companies or job titles you’re interested in, so you can stay informed without having to scroll through countless job boards.

Think Local: Opportunities in Your Community

Don’t overlook opportunities in your local area. While it’s tempting to aim for big-name companies or dream jobs in far-off cities, there are often great opportunities closer to home.

Small businesses, startups, and local organizations are always in need of help. And sometimes, these local connections can lead to even bigger opportunities down the road.

For example, you might start by freelancing or consulting for a local company. This could lead to a full-time role or give you the experience and confidence to start your own business.

According to the U.S. Small Business Administration, small businesses account for 44% of U.S. economic activity and employ nearly half of the country’s workforce.

That’s a lot of potential right in your backyard.

The Road Less Traveled: Create Your Opportunities

Another point to consider: sometimes, you don’t need to search for a job—you can create your own. Many successful businesses started because someone recognized a need and took action.

Companies are always looking for solutions to their problems. If you can identify a way to help them, you’ve essentially created your job.

If you have a specific skill set, consider offering it on a freelance or consulting basis. This can be a way to get your foot in the door with companies that might not have a full-time opening but could use your help on a project. Not only does this build your portfolio, but it also allows you to test the waters and see if you enjoy the work.

Leverage Your Existing Skills: Upskill and Reskill

The job market is constantly evolving, and staying competitive often means upskilling or reskilling.

Whether you’re transitioning to a new industry or looking to advance in your current one, investing in your education can make a significant difference.

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Research by the World Economic Forum suggests that over 54% of all employees will require significant reskilling by 2025 due to the rise of automation and AI.

Online courses and certifications are more accessible than ever, thanks to platforms like Coursera, Udemy, and LinkedIn Learning. By taking a few targeted courses, you can enhance your skillset and make yourself more attractive to potential employers.

Final Thoughts: The Job Search Is More Than Just Applying

Searching for a job isn’t about volume—it’s about strategy. The “spray and pray” method might feel like you’re doing something, but in reality, it’s just making your job search longer and more frustrating.

Take the time to reflect on what you want in a job.

Stay informed about industry trends, leverage your network, and don’t be afraid to reach out to companies directly. Look around your local community for opportunities, and be open to creating your path through freelance work or starting your own business.

By focusing on quality over quantity, you’ll find that the job search becomes less of a chore and more of an opportunity to grow and find the right fit for your skills and values.